2.02.2011
THE WALT DISNEY COMPANY
When given the topic of ” Concentration of media ownership” and “media conglomerates,” I really didn’t know what they were. Before I looked it up I decided to test myself and try to figure out what meaning these things could hold. I took each apart and word for word thought, “What does this word mean to me?.’ I ended up with definitions such as this: “Concentration of media ownership” -- ‘The focus on the companies who are in control of massive amounts of the media put out today,' and for “media conglomerates” I was slightly stumped since I do not know what conglomerates means. However, I remembered a word that closely resembles it, conglobulate, I took the meaning of this and substituted it for conglomerate, after that I came up with ‘media that is bundled together as a group under one division.’
Turns out I wasn’t all that wrong, with concentration of media actually being “progressively fewer organizations control increasing share of the mass media,” and Media conglomerates being, “companies that own large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.” Founded on October 16, 1923, by Walt and Roy Disney, The Walt Disney Company, as of 2010, is the largest media conglomerate in the entire world.
With 8 divisions Walt Disney Motion Pictures Group, Disney Music Group, Disney-ABC Television Group, Walt Disney Theatrical, Radio Disney, Disney Interactive Media Group, Disney Consumer Products, and Walt Disney Parks and ResortsI believe it to be a very successful company. It also owns many subsidiaries: Pixar Animation Studios, Marvel Entertainment, LLC, Playdom, Tapulous, ESPN (80%), ABC Inc., A&E Television Networks (42.5%) as well as numerous others.
The Walt Disney Company, I would say has done a fabulous job on the focus of its media concentration with it mainly focusing on what principles Walt Disney originally started on, which I believe to be purely entertainment for the masses. The success of their media concentration is very clearly reflected on its revenue of 38.8 billion dollars this past year!!However, this company not only focuses on entertainment through orated and visual entertainment, but it also has many branches of resorts and cruise lines such as Walt Disney Parks and Resorts, Disneyland Resort, Walt Disney World Resort, Tokyo Disney Resort, Disneyland Paris, Euro Disney S.C.A., Hong Kong Disneyland Resort, Disney Vacation Club and Disney Cruise Line.
With all the diverse views available in this company there leaves no doubt that it would come in first as a media conglomerate across the globe. From its radio theres certainly more than enough to be said about its success in its growth and expertise.
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