9.29.2011

AdBuster

“We are a global network of culture jammers and creatives working to change the way information flows, the way corporations wield power, and the way meaning is produced in our society.” - Adbusters
With this, I say make it a revolution! A revolution of media: news, journals, TV shows, blogs, movies, newspapers, news channels, magazines, the web! Media needs a to start a rebellion against the structure its been assigned. This structure is full of bias, being swayed by corporations strong enough to keep information the way they want it to be seen. This is what Adbusters plans to stop.
Adbusters has created campaigns in order to try to make their way to a cultural revolution, with campaigns such as “Buy Nothing Christmas.” It is shocking for most of us to even hear something like that, ‘What?? Mom and Dad aren’t getting me my Louis Vouiton handbag and my iPad and that new Juicy Coture Perfume?!?.’ But this movement is not about the things, its about control, showing these companies we buy from that the consumers are the ones with the true power. As soon as consumers are no longer consuming there starts a halt in their revenue, which is every companies nightmare. Buying nothing for christmas I’m sure may sound COMPLETELY out of the question for some, so they have also taken this into consideration and have also said that for those that see this as too extreme, they suggest that you try to buy less or buy locally, those local businesses need more support than the large corporations would ever need, by doing this you can support your community as well as do that holiday shopping. “Buy Nothing Day” is also another day that they have created for the same reason of putting control back in the hands of the consumers. This day is to happen in the US on November 25, 2011 and Internationally on November 26, 2011.
Adbusters have also created another way to buy from small localized companies. Instead of buying from the converse name brand, they have a similar product called Blackspot Shoes. These shoes not only put the control back into the hands of the consumers but they also are eco-friendly, made of recycled rubber tires, hemp, vegan leather and are painted by hand. These fair trade factory Blackspots could truly pass for a normal converse shoe, so if its the converse-look that you are looking for, but you want to keep your purchase local and make it eco-friendly, Blackspots are the way to go. 
Adbuster also has a campaign for #NOSTARBUCKS, which is as simple as it sounds, no Starbucks. Stick to the locally owned coffee shop, you never know, it could be twice as good as the mass made coffee Starbucks makes, you could even look up the recipe for your favorite drinks online. 

No comments:

Post a Comment